Hyde & Rugg:

We solve hard problems

Our publications


Rugg, G. & D'Agnese, J. (2013). Blind Spot. HarperOne.

Petre, M. & Rugg, G., (2010). The Unwritten Rules of PhD Research (2nd Edition). Open University Press/McGraw-Hill Education, Maidenhead.

Rugg, G., Gerrard, S. & Hooper, S. (2008). The Stress-Free Guide to Studying at University. Sage Publishing.

Rugg, G. (2007). Using Statistics: A Gentle Introduction. Open University Press/McGraw-Hill Education.

Rugg, G. & Petre, M. (2006). A Gentle Guide to Research Methods. Open University Press.

Rugg, G. & Petre, M. (2004). The Unwritten Rules of PhD Research. Open University Press, Maidenhead.


Selected other publications

Rugg, G. & Gerrard, S. (2009). Old problems, new thinking. Invited article for The Philosophers’ Magazine, Issue 42.

Rugg, G. (2007). Staff training – the black art. British Retail Consortium Yearbook, 2007.

Rugg, G. (2007). Why don’t customers tell you what they really want? British Retail Consortium Solutions Magazine, 2007.

Rugg, G. (2006). The Science of the Hunch. SecurityWorld Magazine, 2006.

Rugg, G. (2006). Making the best use of store detectives British Retail Consortium Solutions Magazine, 2006.

Rugg, G. (2004). The Mystery of the Voynich Manuscript. Scientific American, July 2004, pp. 104-109.

Rugg, G. & Hooper, S. (1999) Knowing the unknowable: the causes and nature of changing requirements. Proceedings of the EMRPS’99 workshop, Venice, 25-26 November, 1999.



Selected journal articles

Rugg, G. (2011). Quantifying Technological Innovation. Palaeoanthropology 2011.

Rugg, G. & Holland, N. (2011). Quantifying Novelty in the Archaeological Record. Palaeoanthropology 2011.

Gerrard, S. & Rugg, G. (2009). Sensory Impairments and Autism: A Re-Examination of Causal Modelling. Journal of Autism and Developmental Disorders 39(10) October, 2009.

Rugg, G. & Gerrard, S. (2009). Choosing appropriate teaching and training techniques. International Journal of Information and Operations Management Education 3(1).

Beardmore, J., Rugg, G. & Exley, C. (2007). A systems biology approach to the blood-aluminium problem: The application and testing of a computational model. Journal of Inorganic Biochemistry 101.

Rugg, G. & McGeorge, P. (2005). The sorting techniques: a tutorial paper on card sorts, picture sorts and item sorts. Expert Systems 22(3).

Rugg, G. (2004). An elegant hoax? A possible solution to the Voynich manuscript. Cryptologia XXVIII(1), January 2004.

Guilford, S., Rugg. G. & Scott, N. (2002). Perceptual bias in software evaluation. IEEE Software 19(3).

Rugg, G., Eva, M., Mahmood, A., Rehman, N., Andrews, S. & Davies, S. (2002). Eliciting information about organisational culture via laddering. Information Systems Journal 12.

Upchurch, L., Rugg, G. & Kitchenham, B. (2001). Using Card Sorts to Elicit Web Page Quality Attributes. IEEE Software 18(4).

Rugg, G. & Mullane, M. (2001). Inferring handedness from lithic evidence. Laterality 6(3).

Maiden, N.A.M. & Rugg, G. (1996). ACRE: a framework for acquisition of requirements. Software Engineering Journal 11(3).