People we work with

Our associates are all multidisciplinary. Their expertise ranges across a broad range of fields in academia, the public sector and the private sector, including Hollywood film production, software design and management.

A common strand is that they apply expertise to challenging problems in a way that could make people’s lives better.

The usual team:

• Sue Gerrard: Knowledge modelling, card sorts, Verifier
• Amy Martin: Knowledge modelling, card sorts, like/dislike plots
• Marian Petre: Theory, usability
• Jennifer Skillen: Representation, medical reasoning
• Gavin Taylor: Codes, deep structure analysis

Long-term collaborations:

• Jason Dowdeswell: Film, media
• Michael North: IT development, cross-cultural work
• Jag Virdie: Industrial design